Doctors

• 87% of doctors confirm that the questions asked by patients after reading the brochures in the waiting room have no relation to the initial purpose of  the consultation
• 83% of doctors say brochures help patients to better understand health 
  issues and consequently the need for treatment

Patients

• 48% of patients ask for advice after reading the brochure
• 87.4% of patients say our brochure display unit contains useful / helpful  information

Unless an organisation’s marketing campaign utilizes focussed data to develop patient education programs it is merely going to compete at the level of “which company is spending the most” as opposed which is spending prudently.

Measurement is key to determining the efficacy of a communication strategy. We supply quarterly brochure pick-up statistics to establish the success of your campaign and we provide primary and secondary research to explore the healthcare market place and identify patient trends.

As specialists in the waiting room environment we can help you to better understand the factors influencing patient / doctor attitudes and opinions.